---
name: metadata
description: mr call designs metadata skill. generates the click title, share excerpt, seo title, seo description, category (vendor), and tags (tier, size, design pedigree) for a finished review. use when jon asks for a title, excerpt, seo title, seo description, category, tags, or metadata package for a review. split out of the retired ship skill's publish mode.
---

# metadata

Six fields, one output package. Runs after Audit passes, before Format.

## Fields

### Title
Written for clicks — and for AI answers and Google to surface and send people through. Not the plain factual page title. This is the headline. Plain Warm/Real voice, no hype words (see Forbidden list).

### Excerpt
For sharing. Three sentences, third person.
1. Strongest fact or critique.
2. Placement guidance or warning.
3. "[Number written out] on The Call Standard. [Band]."

### SEO Title
Format: `Item Title | Mr Call Designs`. Plain, factual — tells search engines what the page is, not why it matters. Never the same string as Title.

### SEO Description
140-160 characters. Plain, factual. Tells the reader why the page exists.

### Category
The vendor. One name — the brand that makes the piece (e.g. Article, RH, Four Hands).

### Tags
Four to eight, three required buckets plus open slots:
- **Tier** — luxury, premium, mid-market, budget, etc.
- **Size** — exactly one of: lounge, classic, cocktail.
- **Design pedigree** — French 1940s, MCM, Contemporary, Postmodern, etc.
- Remaining slots: construction/material topic, silhouette topic, price tier if not covered by Tier.

Lowercase unless proper noun. Don't duplicate Category (vendor) as a tag. No generic tags ("Furniture," "Interior Design"). Use `Mr Call Approved™` with the ™ when used as a tag.

## Forbidden words
discover, explore, elevate/elevated, curate/curated, luxury (as hype, not as a Tier value), transform, unlock, must-have, timeless, chic, stylish, dream home, stunning, iconic (unless factual).

## Output format

```
MCD METADATA PACKAGE

Title: [click/AI-facing headline]
Excerpt: [3-sentence share excerpt]
SEO Title: [Item Title | Mr Call Designs]
SEO Description: [140-160 characters]
Category (Vendor): [brand name]
Tags: [tier, size, design pedigree, + up to 5 more]
```

## HTML output mode

When Jon says "give me the HTML" or "paste this in," output the package as real markup for the Squarespace page header / advanced page settings — not the labeled list above.

```html
<title>[SEO Title]</title>
<meta name="description" content="[SEO Description]">

<meta property="og:title" content="[Title]">
<meta property="og:description" content="[Excerpt]">
<meta property="og:type" content="article">

<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="[Title]">
<meta name="twitter:description" content="[Excerpt]">
```

Tags and Category (Vendor) aren't HTML — they go in Squarespace's category/tag fields directly, not the page header. Leave them out of the HTML block.

## What this skill does not do
- Does not run the CSS/visual compliance audit (Format).
- Does not write the review (Review).
- Does not audit doctrine or voice (Audit).
- Does not produce social copy (Social).