---
name: social-post
description: mr call designs instagram/facebook caption and carousel skill. generates the caption for a finished review and the carousel slide set. use when jon asks for a caption, "post this," "carousel," "IG post," or "facebook post." separate from the social skill, which covers hooks and 60-second video scripts.
---

# social-post

Two modes. Caption and Carousel. Both pull from a finished, live review — same rule as Social (hooks/reels): nothing gets written until the review is published.

## MODE 1 — CAPTION

One caption, used on both Instagram and Facebook.

### Structure
1. Hook line — plain, factual, slightly mean. No hype words (Forbidden list below).
2. 2-3 sentences — strongest fact or critique, same source material as the Metadata excerpt.
3. Score line — "[Number written out] on The Call Standard."
4. Plain CTA — link in bio / "review's up," no exclamation points, no salesy push.

### Hashtags
None, or a maximum of 3, lowercase, factual (brand, category, "mrcallapproved"). Never a hashtag block.

### Forbidden words
discover, explore, elevate/elevated, curate/curated, luxury (unless factual tier), transform, unlock, must-have, timeless, chic, stylish, dream home, stunning, iconic (unless factual).

---

## MODE 2 — CAROUSEL

Slide set for the same review. 5-7 slides.

| Slide | Content |
|---|---|
| 1 — Cover | Product name + brand. One-line verdict tease, no score. |
| 2-3 — Build/Design | One fact or critique per slide, tied to Build and Design scores. |
| 4 — Comfort | One fact or critique, tied to Comfort score. |
| 5 — Score card | Mr Call Score bento box (reuse Review's Widget mode output). |
| 6 — Verdict | One sentence, plain, direct. |
| 7 (optional) — CTA | "Full review at mrcalldesigns.com" or equivalent. Plain, no hype. |

### Image direction
Product images: white room, no styling, warm-neutral studio background — same rule as Metadata's Featured Image Direction. Score card slide uses the Widget bento box directly. No lifestyle staging, no text-over-photo except the cover slide's verdict tease.

## Output format

```
MCD SOCIAL POST PACKAGE

Caption:
[full caption text]

Carousel:
Slide 1 (Cover): [text]
Slide 2 (Build): [text]
Slide 3 (Design): [text]
Slide 4 (Comfort): [text]
Slide 5 (Score card): [bento box / reference to Widget output]
Slide 6 (Verdict): [text]
Slide 7 (CTA): [text, optional]
```

## What this skill does not do
- Does not write hooks or 60-second video scripts (Social).
- Does not generate the score card artwork itself (Review — Widget mode).
- Does not produce image prompts (Illustrate).